Marketing Ideas for Equipment Sellers to Steal

Your customer has their eye on a big-ticket purchase but needs a nudge to reassure them that they can afford your product right away. Whether they live on your social channels or pop up in email subject lines, seasonal marketing strategies drive urgency and huge sales numbers. And, the good news is: you can re-use seasonal campaigns from year to year. Here are some ideas to get you started.

Create Holiday Marketing Moments

Set a calendar alert one week before the next big holiday and roll out some themed equipment financing content. This helps set a deadline for purchasing—your customer will think about buying before the holiday is over.

  • Make your offer timely and compelling. A holiday imposes a subconscious deadline. A holiday-themed promotion ensures that during that week or two, they’ll continue to think about that equipment purchase they’re mulling over. Try a few of these:
    • Kick off the new year with zero-interest financing
    • Love is in the air with affordable financing options
    • Build a better future for your business—no luck of the Irish required
    • Hop into equipment financing for every budget
    • All treats, no tricks on affordable financing this Halloween
    • ‘Tis the season to take advantage of equipment financing
  • Add an emoji. A single emoji added to the end of an email subject line, text message, or social post makes it feel more festive—for instance, you might use a shamrock for St. Patrick’s Day or a firework for Independence Day. Remember that less is more: too many emojis in a row turn into visual noise, so stick to one or a maximum of two.
  • Make a schedule. These holidays commonly pop up in marketing campaigns. You probably don’t need to use every single one, but you can set reminders in your calendar to focus on a few:
    • New Year’s Day
    • Lunar New Year
    • Valentine’s Day
    • President’s Day
    • St. Patrick’s Day
    • April Fool’s Day
    • Easter
    • Mother’s Day
    • Memorial Day
    • Father’s Day
    • Independence Day
    • Labor Day
    • Halloween
    • Thanksgiving (including Black Friday, Small Business Saturday, and Cyber Monday)
    • December holidays (Christmas, Hanukkah, Kwanzaa, Festivus, and so on)

Set Up a Seasonal Marketing Cycle

Seasonal campaigns, focused on a particular time of year spanning weeks or months, allow you to promote your products multiple times with the same theme, and they’re broad enough that you can re-use them each year with only a few changes. Plus, seasons invoke a sense of change for your customer and allow you to talk about financing as a growth strategy. Try these ideas:

  • Spring:
    • Business is blooming with affordable financing
    • Spring into better equipment with equipment financing
    • Grow your business this spring with new financing options
    • The grass is greener with affordable equipment financing
  • Summer:
    • Make waves with new equipment financing
    • Bask in the glow of affordable equipment for every budget
    • Longer days, longer terms on zero-interest financing
    • Affordable financing so bright, you’ll have to wear shades
  • Fall:
    • It’s fall, y’all—we have financing for every budget
    • Fall into equipment financing
    • Rake up savings with affordable financing
    • Harvest more business with equipment loans
  • Winter:
    • ‘Tis the season to be growing your business
    • Cozy up with equipment financing for every budget
    • Unwrap affordable equipment financing this holiday season
    • Give yourself the gift of equipment financing

Evergreen Promotions Always Work

Evergreen marketing, like the tree it’s named for, is always applicable—you can use it at any time of year and it will resonate with your customer. A strong stockpile of these promos can reach your market between holidays, sales, and other promotions. Tell customers you haven’t forgotten their needs with these ideas:

  • Building a better business is more affordable than ever
  • Stress less about financing. We have a solution for every budget
  • Invest in better equipment now for future growth
  • It’s always the right time for equipment financing
  • You can’t afford to miss these equipment financing solutions
  • Take the next step with affordable equipment financing

Consistency pays off in marketing. Reaching out to your customers with targeted, tactical promotions helps your bottom line. It also reinforces that you care about helping their business grow, and you’ll provide them with affordable financing options throughout the year.