5 Reasons You Should Offer B2B Customer Financing

If you aren’t already offering B2B financing, you should be.

For some customers, “cash or card” may be all the payment options they need. But for 70% of business buyers, paying with cash or a with credit card isn’t a realistic option. Side hustlers, weekend warriors, and small businesses are the fastest growing segment of the US economy. And they’re the customers least likely to be able to pay with cash or card.

70% of equipment in the U.S. is purchased through financing—but among small businesses, it’s closer to 90%. Equipment financing is a billion-dollar industry. Is your business prepared to support the fast-growing market segment that relies on alternate payment options?

Still not sure about why you need an equipment financing solution? Here are 5 reasons to make the switch:

1. Financing options make it easier for customers to make decisions.

Some business buyers think of their budget in terms of total costs. Others think in terms of monthly revenue and expenses. Payment options make budgeting easier for those customers determining a monthly ROI. 83% of purchasers say financing options—especially long-term payment options—help them make buying decisions.

2. Financing helps you be flexible.

You’re familiar with the business adage: meet customers where they are. This is never more critical than when it’s time to pay. And if you don’t have a financing solution in place, you’re only meeting 15% of customers “where they are.”

Sure, old-school financing wasn’t great at being flexible for customers. But, with better technology, financing partners can get a better picture of an applicant’s financial situation and create a customized payment plan that fits their needs. It makes an expensive purchase more affordable.

Provide options for customers with every budget and price point. Remember: financing isn’t one-size-fits-all. Small businesses operate on especially small margins. Providing a wide variety of financing options gives you the payment flexibility to say yes when cash isn’t an option.

3. Financing options help you close more deals.

Offering multiple payment options is one of the highest-impact things you can do to increase conversion and grow sales. First-time finance partnerships have shown an average sales growth of more than 16%.

And 75% of customers who use a payments solution like Clicklease say they would have walked away empty-handed without a pay-over-time solution.

4. Financing increases average order value.

With access to financing, customers spend more money than they would have if they had to pay cash. Customers spend more money when it’s not just their money they’re spending. Clicklease’s unique approval process, customers can more easily use their full approval amount. We’ve been shown to increase average order values more than 41%.

5. It’s free for you and fast for everyone.

OK, this one isn’t true for all financing options. Some finance “partners” charge sellers for every application they submit. But Clicklease is always fast and free. Give it a try. You can learn our simple application process in minutes and be up-and-running same-day. You’ll also get funded the very same day.


What are you waiting for? Give Clicklease a try to see how financing can grow your business. Customers never have to walk away empty-handed. Don’t turn customers away—give them options with Clicklease.

If you’re ready to consider financing options for your business, we recommend you start with Clicklease. But if you want to shop around, check out our free ebook for 6 things you should consider as you as you evaluate financing options. Download now!